Starbucks in India?

US Coffee retail giant Starbucks announced its intention to enter the Indian market in 2007 during its Q3 earnings conference. Starbuck’s CEO Howard Schultz said that the company was looking at potential joint venture partners with the right “business and retail experience”. The company said that it initially plans to start retail stores in Mumbai and Delhi. It will be interesting to see if Starbucks will be able to make any headway in the Indian market like it has done in the United States since traditionally India has been a tea drinking nation. But the company intends to cash in on the emerging coffee culture especially among the younger generation.

Advertisements

2 comments so far

  1. […] ஆமாம், வரப்போகுது..   […]

  2. Chitra on

    Wen it ll cm?


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: